The Google

social networking boss called Google+.

     Likely, lovely and famous an Internet name of Google, the king and big boss of Internet search but a bust on the social front, has launched its rival to Facebook, a main social networking service called Google+.

"Its online sharing is awkward. Even broken. And we aim to fix it," Google's senior vice president for engineering Vic Gundotra said in a blog post about the long-awaited social networking initiative from the Internet giant.

       The ability of Google gives users to separate online friends and family into different "Circles," or networks, and to share information only with members of a particular circle.

      We like to bring the nuance and richness of real-life sharing to software. We want to make Google better us, our relationships and interests for next generation.

"Not all relationships are created equal," Gundotra said. "So in life we share one thing with college buddies, another with parents, and almost nothing with our boss.

       Google said in a message on the site that it "won't be long before the Google+ project is ready for everyone."

      Photos and video can be uploaded and shared among Circles using a feature known as "Instant Upload," while an online sharing engine called "Sparks" delivers content from the Web into a user's feed.

       Google's last major foray into social networking -- Google Buzz, launched in February 2010 –

 Google dominates Internet search on the social networking front, where Facebook has accumulated nearly 700 million users and Twitter around 200 million.